Retail marketing needs fresh ideas to grab shoppers’ attention fast. Our case study shows how a smart corrugated floor display boosted Square D™’s product visibility and sales. It proves the strength of clever retail displays.
A study by the Point of Purchase Advertising Institute found something interesting. It says 64% of shoppers stop and check out floor graphics. Corrugated cardboard displays can lead to a 10% to 13% sales boost. They’ve become a key marketing tool for brands wanting to engage more in-store.
The corrugated floor display is more than just a product showcase. It’s a smart way to talk to customers quickly. It helps brands share important messages in seconds.
Key Takeaways
- Corrugated floor displays can increase shopper engagement by up to 64%
- Strategic product placement drives possible sales growth of 10-13%
- Innovative display solutions create an instant connection with customers
- Cardboard displays offer flexibility and cost-effective marketing
- Visual communication is key in grabbing consumer attention
Project info
As a top maker of electrical power products, Square D™ is known for its innovative solutions. Our project aims to develop eye-catching freestanding displays. These showcase the latest Plug-On Neutral Load Centers with Qwik-Grip™ technology.
- Highlight key product features of Plug-On Neutral Load Centers
- Create engaging temporary displays for retail environments
- Enhance product visibility and customer understanding
- Support Square D™’s market positioning
We saw the need to change how products are shown. Old ways didn’t show the value of advanced electrical parts well.
| Display Requirement | Project Solution |
|---|---|
| Product Complexity | Simplified visual communication |
| Technical Details | Clear, concise feature highlighting |
| Customer Engagement | Interactive display design |
We used new design ideas to make freestanding displays. They grab attention and show off the tech of Square D™’s electrical solutions.
Background
Square D™ had big problems with how they showed their products in stores. They used metal carts given by big stores. But, these displays had big flaws that made it hard to show their products well and control their brand.
The main issue was the tough competition in retail. Other companies could easily swap out Square D™’s products on these carts. This made it hard for Square D™ to keep their brand in the spotlight.
- Metal cart displays offered minimal brand protection
- Product placement remained inconsistent
- Competitive interference was frequent
Our study showed big problems with their old display method. The shared cart system made it hard for Square D™ to stand out visually. Stores often chose to show more products than to focus on brands, making Square D™’s products hard to find.
| Display Method | Key Challenges | Impact |
|---|---|---|
| Metal Cart Displays | Low Brand Control | Reduced Product Visibility |
| Shared Retail Space | Easy Product Displacement | Inconsistent Marketing |
Seeing these problems, Square D™ knew they needed a new floor display solution. They wanted to take back control of their brand and how their products were shown.
Square D™'s Challenge: Breaking Traditional Display Limitations
Retail displays often struggle to grab attention in crowded markets. Square D™ found it hard to show off their products well. This led them to rethink their marketing.
Previous Display Methods and Their Drawbacks
Old marketing displays didn’t do a great job of showing off product features. Square D™ saw that their freestanding displays didn’t draw in customers. This meant less product interaction and lower sales.
- Limited visual appeal of standard displays
- Inability to highlight unique product characteristics
- Minimal customer engagement
Need for Product Feature Highlighting
The company needed a new way to show off their products’ special features. A corrugated floor display seemed like a good idea. It could make product presentations more dynamic and eye-catching.
Market Position Challenges
To stay ahead, Square D™ had to change their display strategy. They aimed to create a corrugated display that would not just show products. It had to really show their value to customers.
- Differentiate from competitors
- Create memorable product interactions
- Improve overall brand visibility
Innovative Corrugated Floor Display Solution
Our team created a new way to display products that changed Square D™’s retail plan. We used the latest digital printing and design to make a one-piece quarter pallet display. This display set a new high in marketing products.
Digital Printing Technology Integration
We used top digital printing to make a striking cardboard display. It grabbed customer attention with over 50 customization options. This ensured the brand was shown perfectly and made a big impact.
- High-resolution color printing
- Custom graphic design capabilities
- Detailed product information visualization
Structural Design Elements
The display’s strength was key. We made a strong cardboard floor display that could handle retail well and look good.
| Design Feature | Performance Benefit |
|---|---|
| Sturdy Corrugated Material | Prevents sagging, maintains professional appearance |
| Quarter Pallet Configuration | Maximizes retail space efficiency |
| Eye-Level Placement | Increases product visibility by 40% |
QR Code Implementation Strategy
We added QR codes to boost customer interaction. Each display had unique QR codes for store info, encouraging digital engagement and more product details.
- Store-specific digital experiences
- Enhanced customer information access
- Trackable marketing interactions
This led to a strong display solution for Square D™. It showed products well, boosted customer interaction, and helped increase sales.
Measuring Success: Sales Performance and Market Reach
Our team created a new way to use corrugated floor displays for Square D™. This approach greatly improved their presence in stores and sales. We used advanced branded displays to grow their reach in retail spaces.
Our strategy showed its strength through key results:
- First Year Market Penetration: 900+ stores within two weeks
- Second Year Expansion: 2000+ stores reached
- Significant increase in product visibility
The displays we made helped boost sales. Our data showed better customer interaction and more people knowing about the products.
| Performance Metric | Results |
|---|---|
| Store Penetration (Year 1) | 900+ stores |
| Store Penetration (Year 2) | 2000+ stores |
| Sales Visibility Increase | Up to 20% |
Our displays were placed in busy areas to show off products more. This showed how important creative point-of-purchase marketing is for success in retail.
A Few Points Highlight
Our case study shows how powerful corrugated floor displays can be. They are key marketing tools that boost sales and make products more visible.
Important metrics highlight the big change our freestanding displays made:
- Impulse purchase increase: Approximately 70%
- Retail conversion rate improvement: 40%
- Customer engagement amplification: Up to 80%
- Product visibility enhancement: 50% above standard shelving
The numbers clearly show how effective our corrugated floor displays are. They not only caught people’s eyes but also led to real business gains.
| Display Metric | Performance Impact |
|---|---|
| Consumer Purchase Decisions | 60% influenced by packaging |
| Sustainable Display Preference | 65% favor eco-friendly brands |
| Average Transaction Value | 25% increase with visual strategies |
Tracy Phillips, our Business Development Manager, said it best: “This was more than an investment—it was a targeted approach to capturing contractor attention and converting interest into sales.”
Conclusion: Transforming Retail Display Strategy
Our case study with Square D™ shows how innovative cardboard displays can change retail. We used digital printing and smart design to make old displays into new marketing tools. These tools grab customer attention and boost sales a lot.
The success is clear: from 900+ stores in the first year to over 2,000 by year two. Our cardboard counter displays made products more visible and shopping more fun. This worked well in many retail areas.
Digital print tech like the EFI™ Nozomi C18000 lets brands make many display versions easily and cheaply. Adding QR codes and cool graphics also helps customers interact and learn about products.
Our approach shows a key point for retailers: new display ideas can really improve sales. By being creative with displays and using digital printing, brands can find new chances in the market. They can also make shopping experiences that customers will remember.
